These are all general merits of the book, which make it refreshing, stimulating, and well worth the reading time of Joe the Philosopher of Science (not to mention Joe the Doctor). In addition, the prose is clear and lively.--Alex Broadbent, Philosophy of Science, Vol. 80, No. 1 (January 2013), pp. 165-6.
I am all for clear and lively prose, especially in reviews. But "Joe the Philosopher of Science" and "Joe the Doctor" is inappropriate language for a professional review in a leading journal. It recycles stereotypes (cf. stereotype threat) without any philosophical benefit, or economy of prose.
Moreover, 'Joe the doctor' is also a terrible statistical generalization. In the US women were 47.0% of all first year medical school students in 2010-2011 and women are 45.4% of all residents/fellows. In Britain: women doctors will outnumber men by 2017. Finally, there is a very a good chance that when Prof. Broadbent needs medical care in South Africa his physician will be female. My unsolicited advise, don't call her "Joe," Prof.[*]
[*] My wife is a surgeon, so maybe I am not impartial observer here.
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