So, at the age of 32, I uncapped my pen to create a concept that could be popular in the East and the West. I would go back to the very sources from which others took violent and hateful messages and offer messages of tolerance and peace in their place. I would give my heroes a Trojan horse in the form of THE 99. Islam was my Helen. I wanted her back.
THE 99 references the 99 attributes of Allah - generosity, mercy, wisdom and dozens of others not used to describe Islam in the media when you were growing up. But if I am successful, by the time you read this, you will not believe that such an era could have ever existed.
Knowing that children will learn vicariously from THE 99 to be tolerant of all who believe in doing unto others as we would have them do unto us, makes me very proud.--Naif Al-Mutawa (Exerpted from here).